House Video

The House of Surana

The Original Pioneers of Jadau Jewellery

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From the Founders' Desk

Jadau.com is rooted in a legacy that spans centuries, built on the belief that Indian jewelry is more than ornamentation—it is the purest reflection of culture, identity, and artistry. As 8th and 9th generation flagbearers of the House of Surana, we are dedicated to preserving the techniques of Jadau and Polki craftsmanship passed down through our lineage, while ensuring they resonate with the aspirations of a modern audience.



Our vision is to create a bridge between tradition and innovation, making the finest Jadau jewellery accessible to connoisseurs worldwide. Through Jadau.com, we aim to redefine how traditional Indian jewelry is discovered, personalized, and cherished across generations.



Thank you for being part of our journey—it is both our hope and our privilege to be part of yours.


Pankaj Surana

Director

Suyash Surana

Director

Surana's Timeline

A History Spanning Three Centuries & Nine Generations

1726

Maharaja Sawai Jai Singh II founds the city of Jaipur and invites the Surana family from Delhi, in order to revitalize the dying craft of Jadau jewellery.

1735

The Surana family establishes their first jewelry atelier in Jaipur, marking the beginning of the House of Surana.

1700s - 1800s

The House revives the Jadau and Meenakari artform, earning the trust and favor of India's royal families. Surana creations becomes an integral part of royal weddings and important ceremonies.

1882

Shri Bhuramal Surana builds the iconic Lal Katra in the heart of Jaipur’s old city, establishing it as the new Surana base.

1962

First Lady Jacqueline Kennedy visits Jaipur and is captivated by the artistry of Surana. During her visit, she purchases many quintessential Surana creations, including an enameled bangle featured twin elephant heads, a polki pendant, and a golden bangle-bracelet featuring a tiger motif.

1964

The House garners further international recognition at the 1964 World Fair, expanding its reach and attracting a new, global clientele.

1965

General William Westmoreland, Commander-in-Chief of U.S. Army forces during the Vietnam War, makes a special trip to the Surana showroom in Jaipur with his wife. General Westmorland becomes another esteemed international patron of the House.

1973

Shri Rajmal Surana is appointed to an elite expert committee by the government to evaluate the Nizam’s legendary jewellery collection (the Nizam was the last ruler of Hyderabad).

1975

Maharani Gayatri Devi becomes a frequent visitor and patron of Surana, reinforcing the enduring ties between the House and the Royal Family of Jaipur.

1976

The Surana family opens doors to the iconic Rajmandir cinema, home to the largest single screen in Asia. The facade’s nine stars symbolize the Navratna gemstones, a tribute to the family's legacy in jewellery.

1992

Princess Diana on her celebrated tour of Jaipur.

1996

Following Jacqueline Kennedy’s passing, the pieces she had purchased from Surana in 1972 are auctioned at Sotheby’s.

2000

During their visit to Jaipur, President Bill Clinton and First Lady Hillary Clinton make a special stop at the House.

2000

The House opens a new flagship showroom in C-Scheme in Jaipur, and begins hosting exhibitions in every major city of India – a practice that still continues to this day.

2011

The House receives a dedicated 1-hour feature in the TLC series “Oh My Gold”, hosted by Lisa Ray. The episode delves into Surana's enduring legacy as the pioneers of the Jadau and Meenakari artform.

2013

Surana is selected, alongside designer Sabyasachi, to style Vidya Balan’s looks for the prestigious Cannes Film Festival.

2015

The House becomes a regular feature at the prestigious Vogue Wedding Show, standing alongside our nation’s elite designers and brands.

Present Day

The House continues to expand in the modern era, exploring new and innovative ways to enhance the customer experience in discovering and owning original Jadau jewellery.